Dive Brief:
- Online retailer Quince has partnered with Drinks, an AI-powered SaaS platform, to offer a curated wine selection as part of its new gourmet food and wine vertical, according to a press release.
- The partnership with Drinks offers Quince the opportunity to market and sell wine through licensed producers and retailers that handle fulfillment and maintain compliance at check-out in real time.
- Quince on Tuesday launched the new category with a Dom Pérignon Brut Champagne 2015 Vintage and plans to expand the assortment this month and into 2026.
Dive Insight:
Quince markets apparel, jewelry, home decor, luggage, beauty, food and wellness products through a “manufacturer-to-consumer” approach. It is now able to complement those items with alcoholic beverages through Drinks.
"Digital-first brands and retailers have historically been locked out of the alcohol category due to regulatory hurdles and complexity," Zac Brandenberg, co-founder and CEO of Drinks, said in a statement. "Yet, consumer research shows nearly half of young alcohol buyers want to purchase from their favorite online retailers, not traditional alcohol stores. Quince demonstrates what's possible when you remove those hurdles. They're meeting real consumer demand while opening an entirely new channel for wine brands to reach millions of engaged customers."
The expansion to wines adds to Quince’s selection of gourmet products such as Royal Osetra caviar and Italian white truffles, which were introduced when the section was launched last month.
“Our customers love discovering elevated essentials at Quince and the wine category presented a seemingly unexpected extension of how they already shop with us,” Daphne de Chatellus, head of emerging categories at Quince, said in a statement. “With Drinks Anywhere plugged into our logistical ecosystem, we can offer a premium assortment without disrupting the experience our customers trust; bringing us one step closer to being a one-stop destination for accessible luxury.”
Quince has been expanding its broader product assortment recently. The brand launched its first men’s footwear line this summer. And early in 2025, the brand kicked off its wellness vertical with new electrolytes and collagen products.
Earlier this year, Quince secured over $290 million in Series D funding, which the company said would be used to “accelerate our growth and continue delivering exceptional quality at radically fair prices.”
