- Innova Market Insights plans to present its recent flavor findings at July's IFT Food Expo in Chicago, including the popularity of specific flavors in superfruit-flavored soft drink launches from January 2008-May 2013.
- Pomegranate saw the most launches, represented in more than 40% of Innova's tracked beverage launches during the period, while açai and lychee showed up right behind with 12.5% and 12%, respectively.
- Here's what the rest of the breakdown looks like:
(Image credit: PR Newswire)
This report shows good news for pomegranates, which got off to a poor start this week, thanks to Hepatitis A worries.
Meanwhile, these Innova numbers clearly show where beverage companies' superfruit priorities are at right now, and it will be interesting to see if some of the world's stranger-looking fruits on the list can continue to connect with larger consumer audiences.
In the meantime, watch for Food Dive's coverage of the the IFT Food Expo July 13-16 in Chicago.