- Playboy Enterprise and the Philippines-based VuQo agreed to a deal earlier this year to launch a Playboy-branded vodka, and now those plans have expanded, adding gin and tequila.
- Both Playboy Vodka and Playboy Tequila will launch in 2013, with Playboy Gin arriving in 2014.
- All three products will be distributed globally.
From the article:
... "From the premium spirits featured in Playboy magazine to the nightlife and parties the brand is famous for, Playboy is excited to enter this category with a best-in-class partner," says Matt Nordby, executive vice president and chief revenue officer, Playboy Enterprises. "We are confident Playboy's brand power combined with VuQo's superior product production will create exciting opportunities for global distribution partners and ultimately, consumers and retail partners." ...