Dive Summary:
- PepsiCo revealed the shape of its new Pepsi bottles on Wednesday, sporting an updated design intended to better show off its product.
- The label is thinner, allowing more of the drink to be seen, and the grip was also updated into what seems to be a much more ergonomic shape.
- The previous bottle had been in use since 1996, but will be cycled out as the company hopes to begin releasing this new bottle across its many brands this year.
(Photo credit: PepsiCo)
From the article:
20-ounce Pepsi bottles will not be the only size to have the new shape. 16-ounce bottles as well as Diet Pepsi, Pepsi Next, and Pepsi Max will also see the new shape grace their bottles.
The current bottles were introduced back in 1996, and it is expected that the new curvier shape will completely replace them within the next year or two. ...