UPDATE: Coca-Cola released a statement on Diet Coke, saying at this time there aren't sweetener changes happening to the soft drink, reiterating safety in all its drinks.
While this is its stance for now, if Diet Pepsi's change brings PepsiCo a strong sales uptick, Coca-Cola might rethink its plan.
- The consumers have finally done it: PepsiCo will launch Diet Pepsi sans asapartame later in 2015, according to the company.
- Diet Pepsi, Caffeine Free Diet Pepsi, and Wild Cherry Diet Pepsi will now feature a mix of sucralose and acesulfame potassium in the U.S., moving to shelves come August.
- Diet Pepsi snagged 4.3% of the carbonated soft drink share in the U.S. in 2014, according to Beverage Digest.
CNBC notes this will put Diet Pepsi in a new frontier amid its competitors.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, the SVP of Pepsi and Flavors portfolio of PepsiCo North America Beverages, in a news release.
Considering sluggish soda sales, this certainly seems to be the right way to go to appease consumers, as this is one of multiple changes happenings in soft drinks, like stevia-sweetened versions from both Coca-Cola and PepsiCo. Still, PepsiCo's latest earnings report showed slight revenue growth for PepsiCo Americas Beverages.