Dive Summary:
- A new Harris Interactive Poll has found that 59% of Americans believe that 'organic' is just an excuse to upcharge various products.
- What makes this number even more interesting is the fact that the poll actually showed an increase in the concern over the environment, up from last year.
- American's seem more concerned with "greenwashing," the process by which companies cash in on the environmental craze.
From the article:
“What surprised us most was that while Americans are showing more concern for the environment, they aren't necessarily willing to pay more to do anything about it," said Mike de Vere, president of the Harris Poll. "While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."
