New research suggests Greek yogurt is more than just a fad

Dive Summary:

Research company Innova Market Insights finds Greek yogurt to make up almost 8% of yogurt launches in the UK since June 2011, up from only 2% the year before.
While still a small percentage, trends in the UK and other nations are mirroring the US's love affair with Greek yogurt, where the product makes up 29% of the market.
Research cites the yogurt's allure comes from its creamy texture and health benefits.

From the article:

"Greek yogurt continues to be a key area of activity in the fresh dairy market, new research shows. Nearly 8% of the total yogurt launches recorded globally by Innova Market Insights in the 12 months to the end of June 2012, were positioned as Greek or Greek-style options. Hain Daniels to launch Greek Gods yogurt in the UK This was up from less than 2% five years previously, with actual launch numbers rising more than fivefold over that period. The current trend probably started in North America and has almost certainly had the most effect on the overall yogurt sector there. Launches o..."