Dive Summary:
- Nestle has launched a new health and nutrition initiative in the U.S. called Balance Your Plate.
- The program hopes to educate consumers on a balanced diet by providing health professionals tools to better convey the message.
- The company has recently acquired several health related companies, bringing this initiative in line with Nestle's continued commitment to a healthy diet.
From the article:
“Maintaining a healthy diet and lifestyle requires commitment, but it doesn’t need to feel like a chore,” said Frank Higgins, president and CEO of Nestlé Prepared Foods Company in the US.
“Frozen meals can be just as nutritious as homemade ones," he added. "They can also help reduce food waste by providing fixed portions, so people don’t prepare more than they need.