Dive Summary:
- According to industry experts, the pea-protein market is ready to explode in the U.S., as the soy alternative begins making serious inroads in the industry.
- With the 5% annual increase in demand for plant-based protein sources, soy is loosing the ability to satisfy all needs, leaving room for vegetables like peas, a relatively cheap alternative.
- Pea-protein is still quite small in the U.S., however it has seen opportunities in the gluten-free movement to begin introducing itself as a healthy and wholesome alternative to more common plant proteins.
From the article:
While pea protein is not new --suppliers like Roquette and Manitoba based pea ingredients specialist Nutri-Pea have been selling the ingredient for some years --the U.S. market for pea protein isolate is relatively small, said Brent Lambert, VP of protein & gums for Farbest Brands, "but it's ready to explode".
