Dive Summary:
- Molson Coors has filed a lawsuit in Ontario against SAB Miller, the British beer conglomerate, after the latter pulled out of a distribution deal that allowed Molson Coors to license Miller products throughout Canada.
- SAB Miller has released a statement claiming the lawsuit is completely unfounded as they gave the customary 6 month buffer for ending the agreement, which should come to a close July 22.
- SAB Miller products make up just a fraction of Molson Coors' Canadian sales, however the company believes it will be able to find better opportunities with another distributor.
From the article:
"... 'Although Molson Coors Canada has filed a lawsuit in Ontario seeking to prevent termination of the License Agreement, Miller is vigorously defending that action and maintains its right to terminate,' SAB added.
'While Miller brands make up only a small percentage of Molson Coors’ Canadian sales, this decision reflects our belief that there exists the opportunity to grow Miller’s brands in Canada,' said SAB's MD for Canada, Paul Gurr. ..."
