Dive Summary:

• Two major lobbies for the milk industry have asked the FDA to loosen its regulatory grip over the addition of artificial sweeteners in flavored and sweetened milk drinks.
• As of right now, if any artificial sweetener is used, it must be prominently labeled on the front of the beverage, a fact the industry thinks is hurting its sales to children.
• Milk, historically, does have tighter restrictions than most drinks, especially if the product still wants to be labeled as a 'milk' product, but the industry lobby says these regulations are now hurting their business.

From the article:

“They give the dairy industry additional restrictions that aren’t the same for other beverages,” Frye said.

In their petition to the FDA, the trade groups also argued that the required, prominent low-calorie labels are not attractive to children. ...