Dive Summary:
- Mexico's President Enrique Pena Nieto wants to add a 1 peso (roughly 8 cent) tax on every liter of soda sold in his country.
- New York Mayor Michael Bloomberg, who has tried to ban super-sized sodas in his city, took to social media to sing Nieto's praises.
- Soda bottlers have criticized the proposed tax, saying it does little to nothing to combat obesity in Mexico.
Dive Insight:
Mexicans consume more soda than anyone else on earth -- a dubious distinction that raises concern among health advocates. Whereas Bloomberg's soda ban was stopped by an appeals court ruling, it seems at least possible that Nieto will succeed with his plan.
