Dive Summary:
- Mars has recently $1.3 million in 2012 alone in efforts to lobby congress to reform U.S. sugar policy, an effort that has not yet swayed those in Congress.
- The current policy, set by the 1981 Farm Bill, maintains that supply should never outpace demand, thus keeping prices stable.
- The candy and sugar industries have recently been calling for a repeal of this legislature however, claiming it limits competition and increases prices for consumers.
From the article:
Mars Incorporated has focused much of its lobbying on driving reform of US sugar policy in this presidential election year.