Dive Summary:

• Revolution Foods is giving Lunchables some healthier, all-natural competition with its Build Your Own Meal Kits, debuting at grocery stores in several states this month.
• Available in Ham and Cheddar, Turkey and Cheddar, Cheese Pizza, and Peanut Butter and Jelly, the kits will be available at Northern California Safeway stores, Texas H-E-B and Central Market locations and King Soopers in Colorado.
• The Oakland, Calif., startup's rollout will continue into September with Bay Area Whole Foods stores, as well as Northeast and Southwest Target stores.

(Image credit: Facebook)

From the article:

... Kristin Groos Richmond, co-founder and chief executive of Revolution Foods, said the company’s primary goal was to provide parents like her and her business partner higher-quality ingredients in a “better for you” product, not to win a nutrition contest. “We’ve not only focused on making sure we have a compelling nutritional panel, but also on one of our largest points of distinction — our ingredient standards,” Ms. Richmond said. The company was started in 2005 with an investment from DBL Investors, a private equity firm that seeks to generate social and environmental returns along with profits, and from several major foundations with interests in health. ...