Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Skittles gives up its rainbow to support LGBTQ+ community
You can still taste the rainbow, it just won’t be as easy to see it.
Skittles announced during the month of June, the candy will be giving up its popular rainbow colors to support and celebrate the LGBTQ+ community. While the packaging is a dull gray and white and the candies are colorless, Skittles continues to feature its five iconic flavors: strawberry, orange, grape, green apple and lemon.
Mars, which owns Skittles, said in a statement this is the first time in the U.S. the brand will be launching its “Give the Rainbow” campaign. In previous years, the colorless packs were available in Canada, Germany and the United Kingdom. As part of the launch, Skittles is partnering with GLAAD, the world’s leading LGBTQ+ media advocacy group. It will donate $1 for every pack purchased to the organization.
The limited-edition packs will be sold at CVS and select Walmart locations nationwide.
The removal of colors is an interesting decision in the food and beverage industry, since companies tend to adorn their packages with the iconic Pride rainbow. Pride is big business, with many clothing companies, stores and restaurants cashing in on rainbow-colored items.
In many cases for food and drink, companies simply keep the food product the same and just make changes to the packaging. Last year, Kind gave its Dark Chocolate and Sea Salt bars a colorful makeover, with labels sporting a rainbow and rebranding as "Kind Pride." PepsiCo's bubly sold a Pride-themed package last year: a collection of different flavors of the seltzer beverage that can be arranged to make a rainbow.
Food and beverage companies have long linked their products to various times of the year or public issues. Coca-Cola has long rolled out holiday-themed cans for Christmas. Hershey sells egg-shaped Reese’s for Easter. PepsiCo’s Fritos has partnered with a group that works with veterans, while Anheuser-Busch has adorned some of its bottles and cans with military-inspired camouflage.
As food and beverage companies extend the reach of their offerings, partnering with groups representing a specific cause like LGBTQ+ pride are one way to draw attention to their products.
— Christopher Doering
Amplify's new chips are on fire
In 1883, the volcanic island of Krakatoa in the South Pacific was eventually destroyed during one of the most violent eruptions in recorded history.
In 2020, Amplify Snack Brands, owned by Hershey, is attempting to recreate this fiery blast in potato chip form with its new Krakatoa Hot Chips. The new line, based in chili-pepper-loving Texas, has five flavors of flaming hot chips for spicy food lovers. According to a press kit from Amplify, the chips have between 5,840 and 38,700 Scoville Heat Units each — at least as hot as a red habanero pepper.
Flavors of the super-spicy chips — ordered by hotness — include Sour King —zesty lime with serrano pepper; Hot Hot Honey Pot — spicy honey with scorpion chili; Mustard’s Revenge — hot dijon mustard with cayenne pepper; Kung Pow! — Thai chili with Szechuan pepper; and Black Magic — Creole heat with ghost pepper.
The chips are currently only available in and near Texas, and have been seen on Walmart and Kroger shelves throughout the Lone Star State.
Extremely spicy snacks have been a trend, and these chips are an offshoot of one of the most legendary ones. Amplify also owns Paqui, the super-spicy tortilla chip brand that’s infamous for its “One Chip Challenge.” Paqui created a firestorm with its Carolina Reaper-spiced chips, sold in coffin-shaped containers containing a single black corn chip. The chip, with a reputation as the world's hottest, has spawned viral videos and given Paqui a smouldering reputation.
Krakatoa Hot Chips help consumers cool it down — relatively speaking — but still turn up the heat.
— Megan Poinski
Popcorn takes a fruity twist for summer
Lemonade, Pink Grapefruit and Watermelon Hibiscus are not typical flavors for a salty snack, but one brand is changing that.
LesserEvil launched a new line of seasonal fruit flavored popcorn made with organic fruit seasonings. They are 110 calories per serving, according to an email sent to Food Dive.
The summer flavors are currently available on the company's website and will be on Amazon in early June. Whole Foods Market is also carrying the Lemonade and Pink Grapefruit flavors for a limited time.
The popcorn products check several trendy boxes for consumers today.
"Not only are these snacks perfect to pair with your favorite refreshing drink of choice, but they are vegan, gluten free, organic, non-GMO, and kosher," the company said.
LesserEvil, which was founded in 2005, says it offers snacks with clean ingredients for a healthy lifestyle that won’t filter out with the next diet fad. The company also just named a new vice president of sales, who could help grow the company’s reach.
These unique flavors fit well into the company's portfolio of outside-of-the-box products. The company has a variety of air-popped popcorn, grain-free paleo puffs and egg white curls in flavors including Himalayan Pink Salt, Oh My Ghee! and Huevos Rancheros.
This isn't the first seasonal launch to come from the better-for-you brand. Earlier this year, LesserEvil released two seasonal flavors for Valentine’s Day: Sweetheart Pop organic popcorn and paleo Sweet Honey Puffs.
— Lillianna Byington