Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
America runs on new Dunkin' cereal
Consumers who want their cereal to taste like their coffee are in luck.
Post Consumer Brands and Dunkin' are teaming up to launch two new cereals made with the chain's coffee. Caramel Macchiato and Mocha Latte cereals are rolling out on shelves across the country in August.
This collaboration marks the first between Post and Dunkin' and the two products were inspired by fan favorite flavors, according to a release.
Post Dunkin' Caramel Macchiato cereal has crunchy cereal bites with caramel-swirled marshmallows, while Post Dunkin' Mocha Latte cereal features chocolate and latte-swirled marshmallows.
Coffee has been increasingly popular among consumers and companies in recent years. Roughly 64% of American adults drink a cup of coffee every day, according to a 2018 survey. The cereals have about a tenth of the caffeine in a cup of coffee.
"Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day," Josh Jans, brand manager of Cereal Partnerships at Post Consumer Brands, said in a release.
Although consumers have shied away from traditional milk and cereal in recent years, companies have launched indulgent and unique varieties to attract shoppers. Post has partnered with Mondelez's brands to introduce cereal varieties inspired by Chips Ahoy, Nutter Butter, Oreo and Sour Patch Kids. And a collaboration with Hostess also produced cereal versions of Twinkies, Honey Buns and Donettes.
Dunkin' has also partnered with food companies before. The chain also created Pop-Tarts with Kellogg in 2016 and released ready-to-drink coffee beverages manufactured and distributed by Coca-Cola. If this new coffee cereal from Dunkin’ and Post is a hit, then both could be brewing up more partnerships in the future.
— Lillianna Byington
Oskar Blues brews mustard yellow
Most wheat beers are naturally bright yellow, but this launch from craft brewery Oskar Blues has a bit more behind its coloring.
In honor of National Mustard Day on Aug. 1, Oskar Blues has partnered with French’s Mustard to create French’s Mustard Beer, brewed with the classic yellow condiment. According to a press release, the beer is also infused with key lime, lemon, tangerine and passion fruit to make an adult beverage intended to be a refreshing accompaniment at a barbecue.
"We're stoked on bold flavors at Oskar Blues Brewery and we never shy away from a challenge," Juice Drapeau, Oskar Blues head brewer, said in the release.
Mustard is one of the most popular condiments in the United States. Last year, about 85% of Americans said they used it, according to Statista. Globe Newswire estimates that the pandemic will cause more of a spike in condiment sales in the United States, projecting a total of $8.2 billion in this year alone. In its most recent earnings report, French’s sales were not broken out, but McCormick CEO Lawrence Kurzius said the company’s market share in mustard has continued to grow.
The brew is available for a limited time at Oskar Blues’ taprooms in Colorado and North Carolina, and online through craft beer hub CraftShack.com.
This is French’s second unconventional mash-up for National Mustard Day since the brand was purchased by McCormick & Co. in 2017 as part of the $4.2 billion acquisition of Reckitt Benckiser's food division. Last year, the iconic yellow condiment was churned into Coolhaus ice cream.
For those who missed out on those yellow scoops, McCormick posted the recipe to make mustard ice cream on its website. So mustard-loving homebrewers who can’t get a can of Oskar Blues’ concoction may have something to look forward to.
— Megan Poinski
PBR me tea-S-A-P
As the heat bears down on much of the U.S., a thirst-quenching offering from Pabst Blue Ribbon could be just the beverage for consumers looking to cool down.
Pabst Blue Ribbon Hard Tea is billed as “deliciously effervescent with a natural peach flavor,” the company said in a press release. The beverage has 4% alcohol by volume. It comes in 100-calorie, 12-ounce cans with three grams of sugar and is brewed using real tea leaves.
The offering is hardly the first in the category, with brands such as Boston Beer’s Twisted Tea having been on store shelves for almost two decades. But with beer falling out of favor — volume slipped 2.3% in 2019, its fourth straight year of declines, led by a 3.6% drop in domestic brews, IWSR said — AB InBev, Molson Coors and others have looked to hard coffee, kombucha, spiked seltzers and flavored versions of existing brews.
While Pabst Blue Ribbon has been known for beer since it was established in 1844 in Milwaukee, the company has shown a recent willingness to go beyond its storied roots. Hard Tea is the latest example.
PBR has launched higher-strength, lower-calorie and non-alcoholic versions of its signature brew. Last summer, it market-tested a 5% ABV hard coffee made from fermented malted barley and coffee. The Pabst brewery also introdudced a whiskey.
The new innovations should help keep PBR relevant with today’s consumers. After peaking in the 1970s, the lager saw its popularity decling, with sales dipping below a million barrels in 2001. Since then, the brand has seen a resurgence. Brewbound, citing data from market research firm IRI, said through early October of last year, PBR ranked as the eighth-largest beer company.
— Christopher Doering