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Lambrini Cider gets packaging redesign and new flavor

Published May 24, 2013
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Roger Riddell Senior Editor

Dive Summary:

  • Halewood International is unveiling a new label for its Lambrini Cider brand to help the product stand out more on shelves and in back bar fridges.
  • Additionally, it will launch a new Cherry & Apple flavor for the drink, joining the existing Summer Fruits, Forest Fruits and Pear & Apple flavors.
  • The cider launched in March 2012 and is available in 75cl and 4x 330ml packages in the off-trade and 330ml bottles in the on-trade.

From the article:

Halewood International is launching a new bottle design for its Lambrini Cider brand and a new flavour, Cherry & Apple. ...

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Filed Under: Packaging / Labeling

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