Dive Summary:
- Kraft is planning to release its first earnings report after it split into two companies in hopes of becoming more profitable, a move that has investors excited and analysts hoping for some big numbers.
- Kraft retained brands like Velveeta and Jell-o, while Mondelez International kept brands such as Oreo and Cadbury.
- The split was intended to focus both companies while also pruning unprofitable brands and promoting innovation.
From the article:
NEW YORK (AP) â Kraft Foods Group Inc., which makes brands including Velveeta, Oscar Mayer and Jell-O, is set to report its first quarterly results as a stand-alone company Wednesday after splitting with its global snacks business.WHAT TO WATCH FOR: The split, which took place last month, was intended to accelerate growth for both companies by allowing them to focus on a more targeted portfolio of products. Kraft Foods, based in Northfield, Ill., held onto the name of its parent company along with the North American grocery business. Its brands also include its Kraft Macaroni & Cheese, Ma...
