Dive Summary:
- A petition started by prominent food bloggers and signed by 270,000 people was handed over to Kraft executives in an effort to replace the artificial food coloring in their Mac & Cheese product.
- Kraft responded, stating that they offer Mac & Cheese products with natural or no color at all, but many of their consumers want the traditional look and feel of the original.
- They went on to reiterate that food colorings were some of the best understood additives in food today and are deemed safe by both U.S. and E.U. food inspection agencies.
From the article:
The Change.org petition was started last month by Hari and another food blogger, Lisa Leake, who said the artificial colors present potential health concerns, including hyperactivity in children, migraines and asthma. They compared the U.S. version with a similar Kraft food product sold in the United Kingdom, where due to a different set of regulations regarding additives, the product utilizes beta carotene and paprika for coloration instead of yellow dyes. ...
