Dive Brief:
- Kellogg says it will close its snack plant in Charlotte, N.C. Some 195 workers will lose their jobs.
- The plant, located on Louise Avenue, is a Charlotte institution. The building was once home to Jack's Cookie Co., which was sold to Murray's Bakery Products, then to Keebler, and finally to Kellogg.
- The closure is part of a global effort by Kellogg to close plants in high-cost areas while increasing manufacturing in Asia.
Dive Insight:
Kellogg's cost-cutting initiative is known as Project K, which seems to us to sound too-close-for-comfort to Special K, one of Kellogg's best-known brands. But whatever you call it, the result is the same — job losses in places that can ill-afford them.