- Coinciding with the 55th Grammy Awards on Feb. 10, Anheuser-Busch has named Justin Timberlake as the creative director for its Bud Light Platinum brand.
- Timberlake will provide creative, musical and cultural curation for the brand and work to "other talented musicians to the forefront," the actor and former 'N Sync member said.
- He will appear in a new 60-second Bud Light Platinum ad on Grammy night featuring his new single "Suit & Tie."
From the article:
"... Paul Chibe, vice president of US marketing, Anheuser-Busch, said: 'Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space. ..."