Dive Summary:
- U.S. District Judge Sarah Vance in Louisiana ruled in Anheuser-Busch's favor Wednesday over a trademark infringement claim made by the sports company Action Ink.
- Vance decided that Action Ink had abandoned use of the term "Ultimate Fan," which Anheuser-Busch has used in Bud Light ads.
Dive Insight:
This trademark ruling certainly wasn't as big a deal for AB InBev as its recent victory over the use of the name "Bud," but it will likely relieve some headaches for the company. The lesson to be learned here in the end is simple, though: Use your trademarks if you plan on going to court over them.