Dive Summary:
- The European Union's trademark authority, the Office for Harmonization in the Internal Market, registered the trademark to the word "Bud" for beer to Anheuser-Busch InBev NV.
- The move follows AB InBev's January victory over the Czech Republic's Budejovicky Budvar NP at the EU General Court, ending over a century of disputes over the "Bud" brand between the two competitors.
From the article:
... “While we have national rights for Bud and Budweiser in many European Union member states, it fills in the remaining gaps that we had,” Frank Hellwig, global legal director at AB InBev, said in a statement. “We now have more countries covered by Bud or Budweiser trademark registrations than we have had at any point in time in the 137 year history of the brand.” ...