- Proximo Spirits picked up Jose Cuervo's distribution rights in North America (previously held by Diageo) on Monday, and as they did, the famous Mexican tequila revealed that McCann Erickson New York with handle its creative work.
- Additionally, Gotham Direct will handle media for Cuervo, which has been partnering with Carat since 2010.
- Gotham makes sense for Cuervo now, since the agency has already been working with Proximo brands such as Three Olives Vodka, Boodles British Gin and 1800 Tequila.
From the article:
... Jose Cuervo spent $7.5 million in measured media last year, according to Nielsen. That amount does not include internet marketing. ...