- Diageo has revived film and martial arts legend Bruce Lee for a new Johnnie Walker TV ad campaign, using CGI to manipulate Lee's likeness and have him speak to Chinese audiences.
- In addition to Lee's use angering some fans, the fact that the ad has Lee being voiced in Mandarin instead of his native language Cantonese has ruffled feathers.
- Here's a look at the ad with English subtitles:
From the article:
Bruce Lee is the star of the latest Johnnie Walker TV slot 40 years after his death through the use of CGI trickery, but the fact he was a teetotaller has prompted widespread debate on social media with critics labelling the ad as distasteful. ...