- Brown-Forman Corp. is investing over $100 million in an expansion of its Jack Daniel's distillery in Lynchburg, Tenn. as global demand booms for its whiskey, and the Tennessee Honey flavor in particular.
- The largest single production expansion in the whiskey brand's history will begin this fall, seeing the addition of stills and barrel warehouses, as well as a second production building to relieve capacity pressures, at the distillery.
- The Jack Daniel's brand, sold in over 160 countries, has grown in volume for 21 straight years, with its global net sales rising 9% over the past year and global case sales jumping from 7.7 million to almost 11 million since 2004.
From the article:
... "It's a good time in the whiskey industry, and our future prospects look really good," said Jeff Arnett, master distiller at the distillery. "We don't want to find ourselves without any additional throttle, if we need it. This will basically secure that we've got the ability to give Jack Daniel's to all of those who want Jack Daniel's for years to come."
The new production facility will have access to the same source of cave spring water as the existing distillery, he said.
"It's going to ensure that every drop of Jack Daniel's is made here in Lynchburg, Tenn., from the same water source," Arnett said. ...