- Morgan Stanley Research released a report on Monday, predicting that global wine supply may soon fall short of demand—if it hasn't already.
- The report highlighted continued growth in consumption, particularly in the U.S. and China, where annual wine consumption may reach 400 million cases in both countries by 2016.
- 2013 production may see seven-year highs, but Europe will need to reverse recent production declines in the coming years.
The Morgan Stanley report suggests that last year maybe already have seen the biggest shortfall in wine production in the last half-century. The world could be headed in the right direction coming out of 2013, but the next couple of harvests could be crucial in Europe. If the continent doesn't see upward momentum in 2014 and 2015, this report's predictions may very well come true.