Dive Summary:

• Restaurants with 20 or more locations are required by law to post the caloric information about their menu items, however new research is finding that caloric information alone may not sway consumers.
• The new approach proposed would be to put the calories, but also how much exercise would be required to burn off the calories from any given item.
• The experiment showed that these types of labels had the greatest effect on consumers, all but forcing them to make healthier decisions. 

From the article:

“We need a more effective strategy to encourage people to order and consume fewer calories from restaurant menus," said Dr. Meena Shah, Texas Christian University (TCU). "Brisk walking is something nearly everyone can relate to, which is why we displayed on the menu the minutes of brisk walking needed to burn food calories," added Ashlei James, TCU.