Dive Summary:
- In a new report from Beverage Digest, sales of carbonated soft drinks fell once again in 2012, buttressed only by an increase in energy drinks like Monster and Red Bull.
- The rate of decline is also speeding up, as total sales volume fell 1.2% in 2012, up from a 1% decline in 2011.
- Health conscious and informed consumers are seen as the industry's greatest obstacle, as measure like the Bloomberg soda ban inform public opinion.
From the article:
A 3 percent soda price hike helped revenue rise 1.8 percent to $77.1 billion.
Despite the decline, carbonated soft drinks still make up the biggest category of nonalcoholic beverages.
Total drink sales rose 1 percent to 15.4 billion cases. Fizzy soft drink sales amounted to 9.2 billion of those cases. Consumers are increasingly drinking more bottled water, tea and energy drinks.
