Dive Summary:
- According to Dr. Jorge Bouzas, Hershey's vice president of global product development, a study of an estimated 3,000 people in China revealed that Chinese consumers prefer smoother and "significantly less sweet" chocolate.
- In addition to altering taste, the chocolatier repackaged its Hershey's Kisses in gold foil instead of silver because of Chinese consumers' love of the color gold.
- Chief growth officer Michele Buck highlighted Hershey's expansion in China, nothing that if growth continues at its current pace, China will be Hershey's number two market within five years.
From the article:
"If Hershey arrived in China later than some rivals, it has more than made up for lost time since, delegates at the Food Technology & Innovation Forum in Chicago learned this week. ..."
