- Asked during a Q3 earnings call about how well Hershey's Air Delight chocolate bars and Kisses were performing, John Bilbrey, the company's chief executive, said, that Hershey is "still trying to work through communication messages."
- He said his company thinks the product is "terrific" and that it performs well in Brazil, but it will take more work to sell elsewhere in the world.
- Rolo Minis sales, meanwhile, appear to be tracking 25% percent above target expectations.
From the article:
The “communication messages” around Air Delight - the aerated chocolate range launched by Hershey last summer - still need some work, bosses have admitted. ...