Dive Summary:
- Heineken has announced the creation of "Heineken Ignite," a smart, interactive bottle that responds to its environment.
- The bottle comes outfitted an 8-bit microprocessor and an accelerometer, which react to specific motions and sounds.
- The bottle lights up its eight LEDs when triggered by certain things, such as music, someone taking a sip and bottles being clinked.
From the article:
"Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite' is a new innovation from the brand that demonstrates its commitment to 'using pioneering technology and design to create inventive new ways to experience the product and the brand.' ..."