Dive Brief:
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Inventure has found investing in healthy fare is good for business. Net revenues for the frozen segment increased 59% during the fourth quarter and 29% for the year. In the snack segment, net revenues climbed 10% in the fourth quarter and 4.3% for the year.
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Its expanded offerings of Jamba smoothies, along with Fresh Frozen Foods and Willamette Valley Fruit Co., which it acquired last year, contributed to the recorded revenues for fiscal 2013.
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Net income fell however, hurt by increased costs related to co-packaging, operating expenses in the snack segment, and a 10% rise in general and administrative costs.
Dive Insight:
Clearly, the trend is defined for the food business. As people have grown more aware of nutritional choices, including the need for more fruits and vegetables in their diet, demand for healthy fare will increase. As Inventure’s CEO, Terry McDaniel, said, acquiring these “will better position us to capitalize on our growth opportunities in the expanding better-for-you and snack food categories.” The real question, however, is whether the revenue boost can help take Inventure back into the black in coming quarters.