Dive Summary:
- A new report from market research firm Packaged Facts has found that development in the U.S. food industry is still being driven by health and wellness.
- This means most product development is till geared around lower calorie, higher nutritional value items that American seem to be craving.
- The report picked up on a few other trends, namely the sweetener market, breakfast alternatives and high protein consumption.
From the article:
Better breakfasts: It is expected that whole grain blends will be used in more value-added products to deliver benefits associated with hunger satisfaction, sustained energy, weight management and digestive health. Likewise, Packaged Facts expects the trend toward the development of higher fibre breakfast executions of popular indulgent snacks and desserts and flavours will continue along with new product designs and formats inherently delivering more fibre.
