- In line with the simplification of ingredients lists across the industry, Gorton's Seafood has "announced a commitment to simplify ingredients and introduce new, cleaner recipes for all of the brand's items by the end of 2017," according to a news release.
- In addition to fewer ingredients used to make the products, the products' labels will also be simplified with reformatted ingredients lists that more clearly demonstrate which ingredients are part of which components, such as breadcrumbs versus the seafood itself.
- Gorton's will release its first nine simplified recipes over the next two months, and those products will continue to roll out through the beginning of 2017, with all of Gorton's products sporting a simpler and reformatted ingredients label by 2017's close.
Gorton's products were already considered clean and simple to an extent by not containing artificial colors and flavors or MSG, but making the effort to further simplify them demonstrates how critical a clean label is to manufacturers as well as consumers.
Other major companies, from General Mills and Kellogg to Nestle and Hershey, have made their own commitments to clean labels by removing artificial colors and flavors, among other changes. Last week, Hershey introduced its Kisses and milk chocolate without artificial flavors in time for the holidays.