Dive Brief:
- Glanbia Nutritionals now offers HarvestPro Pea Protein 83EF, made with EasyFlav clean flavor technology. The technology reduces the bitter, green notes usually associated with pea protein.
- A panel of trained sensory experts at North Carolina State University independently tested the product and found its bitter green pea notes were "significantly lower" than other samples.
- According to Glanbia, less bitter pea protein can decrease dependency on flavor maskers, reducing them by up to a 30%.
Dive Insight:
Pea protein is growing fast as a vegetarian/vegan protein ingredient for a wide variety of foods and beverages. A pea protein option with fewer bitter notes opens up new formulation possibilities.