Dive Brief:
- General Mills has filed a patent for a granola process that can delivered toasted flavor without any of the baking that is traditionally required, FoodProductionDaily.com reports.
- The company expects the process to speed up production lines and achieve more uniform results than baking would normally achieve.
- The process can be used for granola bars, cereal products and even other grains and ingredients.
Dive Insight:
Even the established players in the cold cereal market need to bring their A-games these days, as consumer tastes wander and shoppers look for new options. General Mills technology in this case sounds like a win-win solution if it actually speeds up manufacturing and results in a better-tasting product in the end.