Dive Summary:

• The deal closed at $9.8 billion, slightly lower than the initial expectation, however analysts agree that it was a fair price, at almost 12.50 Euros per share.
• This will mark the largest acquisition in the coffee industry's history while also making JAB one of the largest coffee producers and distributors in the world.
• Now with Peet's Coffee and Tea, Caribou Coffee and D.E. Master Blenders, JAB is looking to take the industry by storm.  Analysts are still unsure whether the brands will remain separate or if they may eventually combine. 

From the article:

The purchase of the Senseo maker, which was spun off by Sara Lee Corp. last year, will give JAB a platform from which to expand its coffee business both organically and by acquisition, JAB Chairman Bart Becht said today. JAB agreed to buy U.S.-based coffee chains Peet’s Coffee & Tea Inc. and Caribou Coffee Co. for more than $1 billion in total last year.