Dive Summary:
- Hartman Group reports that foods inspired by fiction including Harry Potter, Downton Abbey, Game of Thrones, Mad Men and Lord of the Rings are becoming increasingly popular among real consumers.
- Online and print resources like Pinterest boards, blogs and published cookbooks are spreading the appeal of these foods beyond "the highly niche 'geek' population" to other casual fans, primarily Millennials at large.
- Ethnographic analyst Helen Lundell says that, like ethnic food, fictional foods give consumers a "gateway to foreign and liberating lands."
From the article:
... "Whether it's a get-together to celebrate the release of the next book or start of the next series, or just a playfully themed dinner party, they are sharing the experience through the food that appears in the background." ...