- Allrecipes.com performed a survey in December to see what women were doing with their smartphones while grocery shopping.
- Almost half of respondents acknowledged using their devices more often than the previous year while shopping, and 47% of those who did said it was because apps are quick and easy to use in stores.
- 36% of respondents using their smartphones more often do it because they're looking for meal inspiration, while 30% said they used their devices to help with bargain hunting.
From the article:
"... Nearly half of respondents reported using their smartphone more often while grocery shopping, and of those, 47% said they were doing so because apps were easy and quick to use in-store. Moreover, 36% said they sometimes used mobile apps to help decide what items to purchase for a meal. ..."