Dive Summary:
- Coca-Cola's Fanta brand has released the world's first edible print advertising set to hit magazines in the near future.
- The ad starts by describing the orange flavor in great detail and ends with an invitation to, well, try the flavor for oneself by eating the advertisement.
- This may be the start of something big for beverage and food companies, although the flavors associated would probably have to stick with sugary sweet and fruity.
From the article:
"... The print advertisement starts off by describing its orange flavour in great detail.
The whimsical fonts spell out phrases such as, ‘an instant whiff of a fresh bouquet of flowers in spring!’ and ‘a sudden burst of sugary-citrusy-sweetness'. ..."
