Dive Brief:
- Daisy Sour Cream is introducing a new flexible squeeze pouch for easily dispensing sour cream.
- This innovation is a first for the industry in that it "uses a flexible foil material fixed to a cap" and "sits cap-down, fits in the refrigerator door, and dispenses sour cream through a one-way valve when pressure is applied to the unit," according to a news release.
- With this packaging, Daisy is answering consumers' call for a way to dispense sour cream with "greater precision than a spoon allows," Craig Ziemkiewicz, director of marketing at Daisy Sour Cream, said in a statement.
Dive Insight:
"The new bottle comes with a pull tab to guarantee freshness upon initial opening. Its opening valve design further aids in maintaining freshness by keeping air from getting into the package when squeezed," according to the news release.
This type of packaging is useful to manufacturers looking for ways to extend the shelf life of products.
This new packaging offers other opportunities for food manufacturers, as it reduces waste by being able to be emptied completely before being thrown away. The USDA and EPA set the first-ever national food waste reduction goal — a 50% reduction by 2030 — earlier this year.
The Food Waste Reduction Alliance, a joint venture of the Grocery Manufacturers Association, Food Marketing Institute, and National Restaurant Association, released a food waste guide for the industry earlier this month.