Convenience stores are increasingly popular food service vendors — sometimes beating out fast-food restaurants among hungry consumers. Packaging companies have an opportunity to design convenient and appealing pack formats to keep up with that demand, speakers discussed on a LinkedIn livestream event hosted by flexible packaging company TC Transcontinental Packaging on Tuesday.
C-store food service snack purchases grew from about 20% in 2018 to 44% in 2023, according to Varchasvi Singh, a senior analyst at market research firm Mintel. “That major shift in five years is absolutely telling us something about how consumers are viewing convenience stores now.”
“About a third of Gen Z snack every day and regularly replace their meals with snacks in general,” Singh said. “What's driving these behaviors is a really strong focus on convenience, on affordability and flexibility. And of course, these are areas where convenience stores excel.”
In some cases, consumers view c-store food offerings as budget-friendly alternatives to quick-service restaurants. “Considering how negatively consumers are feeling about increased menu prices, this sort of value comparison can really work in convenience stores’ favor,” said Singh.
Catalysts for continued c-store food growth have also included apps for digital ordering and loyalty programs. Consumers are demanding more fresh options, which represents both a challenge and an opportunity for c-stores and their packaging partners.
“Even though 70% of consumers say that they expect convenience stores to have fresher options and health-forward options, only about 25% of them say that they trust the hygiene standards of convenience store food service,” Singh said.
That’s where packaging partners can step up. “This gap really highlights why packaging cues and innovation are really crucial right now, Singh said.
One way to innovate is through showing, rather than just telling, said Jessica Lanter, senior director of business development at TC Transcontinental Packaging. For example: “Clear bags, bags with windows, allow customers to see the product and instantly feel confident in its freshness.”
Packaging shapes matter too, TC Transcontinental speakers noted.
“We've developed snack packaging that fits into cup holders for easy on-the-go eating,” said Lanter. “We've also developed dual-compartment bags that keep proteins and fruits or veggies separate.” Other examples of “anywhere, anytime” portable formats available at c-stores include charcuterie snack packs or electrolyte stick packs.
Packaging innovation is also present in hot, ready-to-eat foods, such as chicken tenders or tamales.
“These items are more popular than ever,” Lanter said, noting TC’s “hot and handy” carry pouches designed to keep food warm and crispy.
