- Châteaux en Bordeaux's Hausmann Famille branch has introduced a cola-flavored wine to the French market.
- The product, called "Rouge Sucette," is reportedly targeted at young consumers in the country, where wine drinking has recently hit a slump.
- A bottle of the wine, whose name translates to "“Red Lollipop," will sell for about $4 per bottle with an alcohol content of 9% at large super markets.
From the article:
... A BBC story by Hugh Schofield from Paris explains: “Recent figures merely confirm what has been observed for years, that the number of regular drinkers of wine in France is in freefall.” He wrote that in 1980, “more than half of adults were consuming wine on a near-daily basis. Today that figure has fallen to 17%. Meanwhile, the proportion of French people who never drink wine at all has doubled to 38%.” ...