- Coca-Cola is launching a new "slimline" of cans in the U.K., and the online music service Spotify will be getting some space on the them via branding and a link to Coca-Cola's Placelists, an app for Spotify that tracks music listening around the world.
- The 250 ml cans of Coca-Cola, Diet Coke and Coke Zero will also feature augmented reality "Blip" functionality using Blippar, which will provide users with music-listening access, Marketing Magazine reports.
- No similar plans are currently in place for the U.S.
From the article:
... Coca-Cola and Spotify announced a partnership last year in which Coke will not only use Spotify as the key underlying technology to support its music strategy, but will also integrate the service into its Facebook presence and Timeline. ...