Dive summary:
- Coca-Cola announced that profits rose 13% in the final quarter of 2012, a large jump spurned by high international sales.
- Sales rose 3% overall, driven by markets like Russia and Turkey, however they declined by 5% in Europe and remained steady in the U.S..
- These numbers are indicative to what most global companies are noticing, as they look to markets that are not already oversaturated with their brand and product.
From the article:
In the U.S., Coca-Cola has been dealing with a broader decline in soda consumption for years. Although Coca-Cola said soda volume for North America declined in the quarter, the company said it increased its share of the market in both carbonated and non-carbonated drinks. The exception was bottled water, where Coca-Cola noted that it kept its higher prices steady on Dasani.
Overall volume in Europe declined 5 percent, which the company blamed on the uncertain economy, bad weather and price competition. Sodas declined 5 percent and non-carbonated drinks fell by 3 percent.
