Coca-Cola is discontinuing Minute Maid’s frozen canned orange juices and lemonades after 80 years as consumer demand declines.
Minute Maid frozen products will be discontinued in North America in the first quarter of 2026, with in-store inventory available when supplies last, a Coca-Cola spokesperson told Food Dive. The brand offered frozen concentrated cans of orange juice and lemonade, with flavors including raspberry lemonade, pink lemonade and limeade.
“With the juice category growing strongly, we’re focusing on products that better match what our consumers want,” the spokesperson said.
Minute Maid's frozen concentrates were the primary way Americans drank their morning orange juice in the 1950s and 1960s. The product allowed for consumers to conveniently enjoy orange juice no matter the season, and the brand was an early pioneer in the emerging frozen food industry.
As pasteurization processes advanced, frozen juices from concentrate were quickly overshadowed by ready-to-drink varieties, which didn't require thawing. By the 2010s, the demand for frozen concentrate largely dried up, according to the Wall Street Journal, representing just 7% of the overall orange juice market.
Today, Minute Maid offers orange juice, lemonade and other fruit drinks, as well as sugar-free varieties. It's also entered the alcohol category as demand grows for hard lemonades and iced teas.
While Coca-Cola’s juice business has gained market share recently, partially thanks to the success of Minute Maid’s sugar-free variety in North America, the broader juice industry has struggled with declining consumption as more consumers gravitate toward functional beverages.
