Dive Brief:
- Coca-Cola has boosted its stake in Keurig Green Mountain to 16% from 10%.
- The soft-drink maker exercised options it already owned that allowed it to accumulate up to 16% of Keurig in the open market.
- The two companies are collaborating on a "cold drink" version of Keurig's single-serve coffee-brewing system.
Dive Insight:
Many love the Keurig-Coke partnership, and are looking forward to seeing the cold-brew version of Keurig's machine soon. More importantly, they are looking forward to someone (Pepsi?) buying a stake in rival SodaStream.
But today's deal has industry analysts excited in a whole new way -- many are wondering if it's possible that Coca-Cola is considering an acquisition of Keurig.