Dive Brief:
- Coca-Cola is putting its marketing prowess behind World AIDS Day, its third year involved in the campaign.
- Giving significant exposure to the effort is the use of a previously unreleased single from the band Queen, whose lead singer Freddie Mercury died of AIDS in 1991.
- This year's campaign focuses on Africa and seeks to reduce the transmission of HIV from mother to newborns.
Dive Insight:
There are few things worth supporting more than an effort to stop AIDS, and everyone owes a "thanks" to Coke, (RED), the folks at World AIDS Day, and all involved in the campaign to end the plague.
