As the consumer's fear of artificial colors, sweeteners and preservatives grows, food and beverage manufacturers are racing to revamp their formulas with simple, familiar ingredients. After all, for many of today's shoppers an easy-to-read ingredients list isn’t a bonus — it’s an expectation.
This month, we spotlight the clean label trend. We take a look at the strategies Big Food has used to overhaul staple products, and examine the process used by Nestle and Campbell Soup to update a few of their iconic brands. We also explore the natural ingredients that are first to be swapped in for artificial offenders.
We hope you enjoy this month’s stories about clean labels.
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How Big Food has cleaned up its labeling act
Manufacturers are increasingly removing artificial ingredients from their products, but how they've gone about doing it and the way customers have reacted has varied. Read More »
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Cleaning up a product label can be a challenging endeavor
Nestle and Campbell Soup are among the major food companies that have changed their ingredient lists in response to consumer demand, but overhauling a beloved recipe can be challenging and time consuming. Read More »
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3 ways natural ingredients clean up food labels
When it's time to reformulate, these are the food industry's go-to solutions. Read More »
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Clean labels have trade-offs in cost and food safety, scientists say
Consumers aren't fully aware of the consequences of eliminating hard-to-pronounce food ingredients, according to two professors at Iowa State University. Read More »
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Kraft Foods cooks up 'cleaner' snack labels
The company used dairy ingredients to cut hydrogenated and partially hydrogenated oils from chips, popcorn and flavored puffs. Read More »